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    COMPANY VISION
    To be the leading premium automotive company in China, providing aspirational customer experience.
    ABOUT CHERY JAGUAR LAND ROVER
    Established in November 2012, Chery Jaguar Land Rover Automotive Co., Ltd. is a 50:50 independent joint venture formed between Chinese auto manufacturer Chery Automobile Co., Ltd. and UK auto manufacturer Jaguar Land Rover. It is the country’s first Sino-British premium automotive joint venture.
    CHERY JAGUAR LAND ROVER AS THE LEADING AUTOMOTIVE MANUFACTURER TO INSPIRE EXCELLENCE IN CHINA'S PREMIUM CAR MARKET

    Chery Jaguar Land Rover Changshu Plant was officially opened and put into production on October 21, 2014 with an annual production volume of 200,000 vehicles. Changshu Plant is the first full-scale automobile manufacturing facility of Jaguar Land Rover outside the UK, and it is also the global flagship plant.

    To be the leading premium automotive company in China, providing aspirational customer experience, Chery Jaguar Land Rover established a world-class manufacturing facility, fostered independent full-scale automobile R&D ability, built a professional and innovative marketing sales and service system. With its highly efficient operation management system, Chery Jaguar Land Rover is devoted to delivering its promise of providing China market with world-class quality products and services.

    Chery Jaguar Land Rover has released five different models, namely Range Rover Evoque L, Land Rover Discovery Sport, Jaguar XFL, Jaguar XEL, Jaguar E-PACE and engines of Ingenium family.

    COMPANY CULTURE
    BUSINESS BEHAVIORS

    Cultural Respect

    Professional Integrity

    One Team

    Communication

    Data-driven Effective Decision Making

    Delivery

    CORE VALUES

    Customer-focused

    People-oriented

    Accountability

    Collaboration

    Endeavour

    MISSION

    Deliver cost-efficient,

    world-class quality on time,

    every time that exceeds

    customer and stakeholders

    expectations

    VISION

    To be the leading premium

    automotive company in

    China, providing aspirational

    customer experience

    COMPANY LOCATION
    GIFC OFFICE
    Corporate Operation, Product Development
    NEW BUND OFFICE
    Marketing, Sales and Service Operation
    CHANGSHU PLANT
    Manufacturing, Product Development
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